Synoyate says President Rupiah Banda would emerge victorious in the Presidential race if elections were to be held today.
Synovate senior research Manager Annie Kaluba revealed that this is according to the findings of an opinion poll carried out across Zambia in July, 2011.
Kaluba explained that the objective of the research was to determine the perception of Zambians towards governance and the upcoming elections.
She claimed that her organisation used the Population Proportion Size (PPS) sampling method on 1,463 respondents covering all nine provinces and chosen randomly.
According to Kaluba, 42 percent of the respondents said they would prefer to vote for President Banda because of his past performance in public office, his leadership experience and commitment to fight corruption.
She claimed that 37 percent would vote for Patriotic Front leader Michael Sata seeking the need for improved livelihoods while 15 percent preferred UPND leader Hakainde Hichilema with other Presidential candidates sharing 6 percent.
She said her findings indicated that unemployment stands out to be one of the issues that people feel the next government should address while other issues include improved medical care, infrastructure development and the Republican Constitution.
In 2008 Synovate conducted a poll in which the wrongly predicted declared that Michael Sata will win.
A few months ago, another questionable poll was conducted by Neo Simuntanyi trading as Center for Policy Dialogue and predicted that Sata will win.