Paramount Chief Chitimukulu said the media should assist in the dissemination of cultural related issues to promote unity in the country and promote theof the Bemba speaking people because they are better placed.
He said culture has proved to be a major contributing factor to Zambia’s growing tourism industry and should therefore be adequately covered in the media in order to promote tourism.
The chief told a joint organizing committee members from Mungwi and Kasama districts on Wednesday this week that culture was a unifying factor and can help trigger national development if promoted by media practitioners.
He said journalists should strive to document cultural issues which can significantly contribute the country’s development.
The paramount chief said apart from covering speeches from dignitaries it was rather important for media practitioners to research on the culture of the Bemba.
And the paramount chief expressed disatisfaction at the organization of the previous Ukusefya Pang’wena ceremony.
He said he was particularly concerned with the disorganization which was exhibited by the interpreter and the master of ceremonies failure to conduct their business in an professional manner.
The paramount chief hoped that the organizing committee should seriously look into the issue of the interpreter and the master of ceremonies adequately for this year’s celebration.
The Mwinelubemba said it did not please him to see such disorganization when he had people he entrusted to do the job.