Southern Africa Centre for the Constructive Resolution of Disputes (SACCORD) Information Officer Obby Chibuluma says the political environment in the nation is challenging due to the media’s failure to provide fair coverage to political aspirants and of great concern to Civil Society Organisations (CSOs).
In a radio phoenix live program, Chibuluma said CSOs are alarmed by the media’s flouting of the electoral code of conduct, adding that is need for journalists to exercise objective reporting as they inform the public.
He challenged the press to ensure the views of all citizens are brought to the fore and addressed.
Chibuluma also advised the media to put all statements issued by political aspirants so that the electorate will hold leaders accountable in future if they fail to deliver.
Meanwhile, Media Institute of Southern Africa (MISA) Zambia Chairperson Daniel Sikazwe urged the media to adhere to the ethics of the various organizations they belong to because only then can their work be fulfilling.
Sikazwe also appealed to the media to help set the agenda and guide citizens as they play a paramount role in assisting the public to make informed decisions.