By YANDE SYAMPEYO
PRESIDENT Sata has been interviewed by children to commemorate the International Children’s Day of Broadcasting and has bemoaned the low access to radio and television services in rural areas.
Mr Sata says Government is working hard to turn around the situation through the recently established provincial TV stations.
The President said this on the Zambia National Broadcasting Corporation (ZNBC) TV2 station ahead of the International Children’s Day of Broadcasting which falls on March 3.
The President was interviewed by Jeremiah Walubita, 16, and Lupo Chipili, a girl aged 10.
This year’s theme is ‘Hear our voice, protect us, we are the future’.
President Sata said Government is also working hard to create employment opportunities so as to implement the famous slogan of ‘More money in your pockets’.
The President observed that access to information will be more meaningful if people in rural areas will have jobs to enable them acquire radio and TV sets.
“We can take electricity to rural areas and provide people with public television sets but I do not think many people would like that because some like privacy.
“So as Government, we want to ensure we create employment opportunities so that people in these areas can be able to buy TV sets,” he said.
Mr Sata said the sale of electronics such as radio and TV sets is currently concentrated in urban areas as there is no market in rural area.
“There is more market for these products in urban areas so much that you find people selling these products in markets,” Mr Sata said.
And First Lady Christine Kaseba said ICDB is cardinal as it exposes children’s talents and enables children to voice out on a number of issues affecting them.
Dr Kaseba said there is need to mainstream voices of children in the day to day broadcast as opposed to restricting it to a particular day.
“When children’s voices are heard more, it lays the foundation for adults to trust children to make decisions that promote their rights. So there is need to give a balance of children in broadcasting,” Dr Kaseba said.
She urged parents to protect children from abuse, exploitation and gender based violence among other vices.
“Parents need to give support, guidance and mentor the children so that they can be steered in the right direction. Parents have a responsibility to nature the children,” she said.
The First Lady urged the private sector to partner with government to ensure access to radio and TV is enjoyed by all Zambians.
Source: Zambia Daily Mail