Zamtel has announced its marked mobile subscriber growth from less than 100, 000 to a million customers, an achievement previously considered impossible to achieve within record time of less than 12 months.
Zamtel Chief Commercial Officer, Amon Jere, attributed the one million milestone to diligent leadership with an abated focus on investment into the Zamtel network.
The nation’s only total communication solutions provider has over the past 12 months invested to expand the GSM coverage from 261 sites to above 400 sites while at the same time deploying over 250 new 3G sites in the key cities across Zambia.
“I am proud to say that through an execution of a number of initiatives, our mobile market share has also grown from 3.5% to 11% and our broadband subscriber base has grown from 100 or so subscribers at the beginning of the year to over 4,000,” said Mr. Jere.
As a result of the successful implementation of a number of initiatives to improve efficiency levels, Zamtel posted an EBITDA margin of 13% at the end of 2011, the first time in the recent history of the company that a positive EBITDA margin was recorded.
In addition to the above positive developments, management also expanded the network core, implemented a new billing system, deployed a new ISP core and a number of Value Added Services, all adding up to the Zamtel growth.
Further, as part of the company’s strategic action to improve customer touch points, Zamtel managed to count six newly fitted centers –Manda Hill, Cross Roads, Cairo Mall, Lumumba Road, Livingstone Falls Park Mall and Levy Business Park. In addition, renovation works have advanced at Ridgeway which will also act as the regional office for Lusaka while the centres in Kitwe and Chipata are on schedule to be completed within quarter one of 2012.
And in living up to its brand promise of enabling lives, Zamtel launched a unique CSR program –Water for Life in partnership with World Vision, committing K2 billion in the first phase to bring clean water to approximately 1500 households in 9 districts across Zambia.